I am fortunate to work with many wonderful clients, enjoying partnerships based on mutual respect and trust, congruent values and a healthy sprinkling of humour and fun.
Sometimes my existing client load will mean I’m unable to take on new projects. In other instances I may feel that your needs would be better served by a different copywriter. Rest assured that if I am unable to help with your enquiry, I can provide you with details of other copywriters you may wish to consider instead.
Are you ready for a copywriter?
Before you brief a copywriter, it is worth taking a moment to consider some key questions that will help you gain clarity around how best to serve your audience, which in turn will help you define your copy brief more clearly. For many clients, a nice side effect of this process is that it unearths new and fertile insights about their business.
Consider these points:
- What is your product or service, in a single sentence?
- Who is your audience? Paint as vivid a picture here as you can - basic demographics are great, but if you know more than this, include that too. What are their habits, concerns, passions, needs?
- What pain point does your product or service address?
- What is the behaviour that you want your copy to induce? Is it sales, enquiries, referrals, attitudinal shifts, broader and deeper awareness?
- What are the personality traits that you feel best describe your brand or business?
- What kind of tone would you expect to see in copy written for your brand or business – formal, friendly, irreverent?
My briefing process delves deeper into these questions, but by coming to the table with these insights upfront, you inject a solid dose of clarity and direction into your project. The result? Copy you’ll love and a feeling you’ll want to bottle.
There’s a basic workflow I have developed to help keep every job I work on moving in the right direction.
- The scope. A friendly phone chat helps me to gauge your overall requirements. This is followed up with a simple scoping document that I will send you for completion. The information provided in this will give me what I need to generate a quotation for your project. It includes questions like the number of pages required, whether there’s existing material to work with, your timings and so on.
- The money. Based on the details obtained in the scoping phase, I will submit a written quotation for your approval prior to starting the project. I provide a fixed price that includes up to two rounds of revisions. Should additional rounds of revisions be required, these are charged at an hourly rate.
- The green light. Good to go? Simply email back a quote approval and I will provide an invoice for 50% of the quoted price. As soon as payment has been received, we’re in business. The balance will be invoiced upon approval of the final copy, or two weeks after I have submitted it to you (whichever comes first), payable within 14 days.
- The creative brief. Before I put fingers to keyboard, I work with you to develop an agreed creative brief. This is a really important part of the process as it lays the foundations on which your copy is written. A solid foundation creates rock solid copy. We will work through a series of questions that examine factors such as your unique selling point, core message, target audience, brand personality, tone and any technical specifications. We can do this over the phone, via email or over coffee.
- The copy. Quote approved. Deposit paid. Creative brief agreed. It’s show time. I get busy writing your copy, ensuring the first draft is submitted to you within the agreed timeframe.
- The feedback. If you require any revisions to the first draft copy, these are addressed promptly in order to bring the project to completion. I encourage clients to be as specific as possible with their feedback so that I know how to address it. “I don’t really like this bit” is not particularly helpful. “Can we warm up the tone of this paragraph?” is.
- Job done! You will receive a lovely shiny final copy deck that you’re free to use as you wish! Should you need help sourcing other services such as design, I’m happy to share the details of those I use and trust myself.