Felicity is one of the key contributors to the Australian Macadamias global marketing program that is one of the leading programs in Australian horticulture and comparable with the best in the world.
As a multi- talented copywriter and editor, she has excellent attention to detail and an outstanding ability to work across multiple target audiences, from internal stakeholders to customers and consumers as well as a range of media platforms including websites, email, social media and corporate documents.
Communicating the Australian Macadamias marketing program to stakeholders and trade customers is critical to its success. Felicity is incredible at pulling together seemingly disparate pieces of information and transforming them into compelling ‘words of art’ so everyone not only knows what’s happening in the world of macadamia marketing but they feel excited and motivated by what we are doing. This is evidenced by the results of our global trade newsletter that continually achieves an open rate of +40%, well above any industry average. Felicity immerses herself in truly understanding the business, which significantly improves the end communication, and she is a sheer delight to work with."
I have had the pleasure of working with Felicity for over 15 years on a number of different projects. Felicity is incredibly skilled at listening and distilling information, then working it into a written masterpiece.
Whether it is copy for a web site, a brochure, tag lines, newsletters or even business names, she understands thoroughly the marketing communications goal of each. Felicity approaches her work with incredible creativity, professionalism, strong ethics and business savvy. She also never misses a deadline.
Felicity is a delight to work with. She is my secret weapon and makes me shine every time."
Denise Pope, Head of Design & Marketing, Chrysler Café Bar
I was absolutely thrilled with the feature story Felicity wrote about the launch of my skin care brand, Pure Nut.
As an extremely talented and accomplished writer, Felicity truly has a way with words, and she was amazing and highly professional throughout the interviewing and editing process.
Thank you so much Felicity for your fabulous work and for using your writing skills to showcase Pure Nut in such a creative way. You really are very good at your job!"
Ann Leslie, Founder, Pure Nut Macadamia Skincare
Felicity recently assisted 33 Degrees with editing services for a Real Estate company sales brochure. I thought the draft copy was acceptable but lacked polish, hence briefing Felicity. After Felicity’s editing, the effectiveness of the communication was far superior and I’m so pleased that we employed her services. Felicity is quick to grasp communication objectives, adapts her style to the target audience and she brings her marketing expertise to each writing project (which adds even more value to her service). I look forward to working with Felicity on many more projects."
What can l say... professional, easy-going, understanding, the whole package is what you get with Felicity. She is an extremely talented copywriter with an amazing ability to communicate and understand a brief. With our very tight timeline for the launch of our new website, Felicity not only delivered the project in record time, but exceeded my expectations. She made the whole experience fun and stress free. If you’re looking for a great copywriter, I cannot recommend her highly enough!"
Lucrezia Chatham, Owner, Spoil Me 4 Eva - Pet Food Co.
I have been working with Felicity for ten years, and during that time we have formed a strong partnership. We have worked on many jobs, large and small - big agency campaigns to micro business websites. Felicity is great at connecting with clients in a meaningful way - understanding and translating even the most complex of briefs, and then applying the most thoughtful approach. She has a wicked sense of humour and we have a great deal of fun working together, exchanging thoughts and ideas. I always look forward to receiving her creative copy - it comes across as relevant, engaging, insightful and most importantly, always connects with the audience. The best words have the power of simplicity - which indicates real understanding - this is Felicity's talent. She makes my job so much easier, I would be lost without her."
Katt Benge, Creative Director, Asset Creative